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Thanh Nguyen started her media career at Taylor Nelson Sofres (Kantar) when TV ratings mesurement was first established in Vietnam in 1999. She is a veteran of the digital advertising industry with over 27 years of experience. She brings a wealth of expertise, leadership role from global top media, streaming video, entertainment, tech industry, media research, top 1 ads measurement & optimization in working with publishers, mid market affiliates, DSP, SSP, social platforms at Integral Ad Science, top 3 global native ads at MGID, working with over 100 tier 1,2 premium publishers in Vietnam to help them increasing their yield as General Manager role. Thanh experienced different company cultures, sophisticated challenges from different global teams from US, Europe, Ukraine, China, Japan, Singapore, SEA, APAC with deep understanding on media landscape changes and tech innovation. Premium content production on CTV/OTT at VieChannel/VIEON, Deputy Managing Director at ADT in producing top local premium news, series and entertainment shows and blockbuster content. Being a General Manager at EssenceMediaCom in leading media as a strategic partner for top 500 advertisers incl. FMCG, CPG, dairy and beverages like P&G, Vinamilk, Masan, Fonterra, Abbott, Coke, Bayer, Akzonobel, Wrigley, Shell, Dell, Sony, Menarini, Diageo and many more. Being a Business Director in SEA EssenceMediaCom for regional media pitching lead role, new business growth at Iprospect/Dentsu Aegis Network. Working with leading mobile short form video, social commerce, creator community network as the first Country Lead of Client Partner at Bytedance/TikTok from early dates when TikTok entering their ads business in Vietnam in 2020-2021, build key account teams from scratch, quickly adopting TikTok ads for top advertisers, SMEs, retail merchants. Country Head at JOYY/SHOPLINE to build team from scratch in providing SaaS, brand.com with omni-channel solutions on social commerce, live selling, business messaging, point-of-sales, web, app, cloud services for merchants, a full-featured platform with store management, order management, seamless O2O, retail POS systems, self-serve ads solutions, e-logistics, warehouse to manage supply chain, empowering merchants to succeed with global retail omnichannel, cross-border commerce